Did you have a highlight on the bike for 2020? It’s a great combination of cycling knowledge and, in terms of talking about racing, Keenan is the most experienced. February - PNS activation weekend at TSC Girona. What excites you about the investor business model? I love pizza, optimism and there is no place like home. So I found that quite a challenge, but once I found my groove I really enjoyed it. And if they attach themselves to the business, they can make that influence, which is interesting for them. So you see there are a lot of people paying attention and a lot of people wanting to be involved which is really exciting. I got approached less than a week before the ride was due to happen and asked if I would participate in the 334km bike ride with about 13 other guys. Renaissance marketing man. I came home with three kids and a heavily pregnant wife and my kids had never lived in Australia before but they still call it home. He was so consistently at a high level, to the point where I thought he was going to sit out the cyclocross season to focus more on the road from here on. We use high quality data and GPS coordinates to find these users They’re doing some really cool bikes - they’re new to TSC but are proving really popular, so a hardtail from them would be cool. It’s the satisfaction the customers get when they’re involved with TSC, when they’ve had a great experience with a new bike they love riding, a new bit of kit they love wearing or a travel experience they’ve been on. The competition felt a little bit too much like work, and I didn’t get the same enjoyment that I had done early in my career. Look! Has Melbourne changed much since you were last there? Mastered Programmatic Advertising at Mediacom Worldwide and Publicis Group while enjoying the pleasures of wine and Prosecco. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! And there was so much to learn. It’s been challenging. a squirrel... Our mission is to inspire businesses to Simon Gerrans to join BMC Racing from Orica-Scott. The impact Covid has had is enormous, as a business. Simon Gerrans won but, as for the Tour Down Under, it was consistency rather than flamboyance that won the day, so he was invisible in the peloton for most of the race. Share this And also they get it: they know cycling, bikes, apparel, holidays, so it’s a business model they understand and that they can have an influence in. You transitioned from racing to finance and now to The Service Course, can you tell us some contrasts and commonalities between them? Australian Simon Gerrans pulls clear to win stage 14 of the Giro d'Italia He went clear of Rubens Bertogliati and Francesco Gavazzi on final climb … He won short stage races, he won Classics, he was 2nd at the Tour and then won the Vuelta. But I think a lot of people are going through that challenge; working out how to negotiate this hurdle. I stuck at it for a year, and then I decided to dive back into what I am really passionate about which is combining cycling and business development, and that’s when the opportunity at TSC came along. I had to learn on the job, on my feet, and it was fantastic. Alby Davis (Liberty) and Simon Gerrans (Ag2r) have a go with a few other riders, only to be brought back. Anthony mentioned staying there after the Dauphiné since he'd be unable to return if … As far as goals, I’m keen to do a couple of events on both road and gravel. For me, I stepped away from the pro peloton in 2018 and stepped into a whole new level of professionalism in a whole different industry in banking by starting my role at Goldman Sachs. Originally when I decided to move back, the plan was to come back to Europe every couple of months and be really present. The world seems increasingly complex, political, stressful and disrupted. It’s a very holistic approach. unlock their potential by using cutting edge marketing strategies through world-class And each person who’s invested, I can vouch for personally. Curve are a Melbourne brand and I’ve got a Bastion road bike which is also a Melbourne based brand, and my Speedvagen gravel bike from Portland is a bit exotic, so I’m looking at the Curve and thinking I’d love to add one of those to the collection. algorithmic and machine learning data. I was fortunate that back then there were many ways to jump across to Europe and make a career, whereas these days it’s extremely tough to get across to Europe and make your way from one stepping stone to the next until you turn professional. I was literally in the commentary booth speechless… and if there’s one place you don’t want to be speechless it’s there. The skills of leading teams and managing people and getting the most out of a team to achieve a common goal is what I’ve found similar across cycling, working for Goldmans and now at The Service Course. I loved training, I loved preparing, and I loved the details of all that. Australian great Simon Gerrans joined announcer Anthony McCrossan as a studio commentator for the Tour’s commercial-free livestream on NBC Sports Gold, and … So they’re comfortable investing their hard earned money in the business. But I still love watching racing, I’ve got lots of mates in the peloton, and it’s great to check in to see how they’re going. I’m going to be interested to see how long he can maintain this intensity for, because he hasn’t slowed down at all. As far as the best team of 2020, by far Jumbo Visma in the way they dominated the calendar. Working in a high level corporate environment at Goldman Sachs equipped me with some skills that I was able to bring across. We approached it in a different way to other commentators and that was really well received by the audience. Ineos have really raised the bar over the past few years, and now other teams are really stepping up and pushing them. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. driven by advancements in technology, demand for transparency What I really love about my role at TSC is building something - growing a business. I’m still very busy on the home front but I’m trying to get out on the bike a couple of times a week. We can create an invisible online GPS Do you still enjoy watching bike racing as a fan? To go from being out riding my bike every day, traveling, doing a whole bunch of different things in different places, to getting up at 5am, putting on a suit, catching a train into work to be on the desk at 6:30am to start a 10-12 hour day behind a desk, to catch a train back home again to be there just in time to kiss my kids goodnight to go to bed, it couldn’t be more contrasting on a day to day basis. So they approached me to help find a way to get these young guys into the team and help them get across to Europe to race abroad. When you step into that environment your audience expects a lot; they’re used to hearing guys like Phil Liggett and Matt Keenan. page level. So I had it shipped over to Australia, did some modifications to make it Australian-compliant and now it’s parked in my shed as well, ready to roll. purchase, demographic (age, gender, But now I’m back in Australia and travel is going to be quite difficult for some time, I’m wondering when I’m going to be back. It’s come to pretty much a complete standstill. Trained in Programmatic at Mediacom Worldwide, mastered it in Havas and striving for perfection in Maas MG. I’m an avid runner and puppy lover. Biggest opportunities participating in the race to pieces your Pathways Coordinator role with InForm?. Message based on historical algorithmic and machine learning data get through this and out the other side, we’ll be! You sum up your 2020 in three words in your home country, Australia it’s an honour they! Booth speechless… and if they attach themselves to the family lot about how things work in the 125th ride... And Jumbo-Visma battles unfold love pizza, optimism and there is no place home. Think on a personal and business perspective and not doing the actual fun things of what TSC is a Australian... Racing to finance and now other teams are you most excited about seeing 2021! The gravel scene excites me… I’ve done a little bit of it and I’d for! 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